I chose short documents to keep it simple, but if you’d like to read some longer user manuals (or are having trouble sleeping), let me know and I’ll send one right over.
I developed this landing page content in 2014 for a local Austin client who does boudoir and fashion photography.
Most of it is still in use today, but I’m sharing it here in its original format.
It’s a good representation of my early work in UX and with freelance clients.
I did a few articles for CultureMap: Austin back in 2013. Two of the articles I published are here: one, a review of a local roadside attraction, and the other a list of popular old-school spots around Austin for parents to take their kids.
They’re a little dated (Kiddie Acres closed last year, sniff), but they’re a good representation of my past life as a local blogger and columnist.
I wrote this guide for technical writers and trainers to create content in a new, single-sourced publishing environment.
Many team members were new to writing content, and this was meant to guide them through that transition.
I left the company before this was implemented, so what I’m presenting here is the final draft that I proposed before my exit. It should give you a pretty good idea of my general approach to content, at least in this context.
This is a draft of an investor slide deck I did for a client who wanted to develop an app that would use machine learning and AI technology to identify symptoms of anxiety and/or depression in teens on social media.
I did all of the research, writing, and editing for this deck and, while this version is just a draft, it’s still a good example of my freelance work.
As part of a new sales collateral piece, the SANS Institute cybersecurity training company wanted to include profiles of some of its most successful students.
This was the first in a series of stories that I created for that larger piece. I interviewed and researched the student and wrote his story, then participated in a collaborative process with Design and Management to produce this final version.
This is the result of heavy collaboration, so maybe not what I would have produced on my own. But it’s a pretty good example of what happens when marketing, sales, and business come together.
The FIRST organization is built around four yearly, international robotics competitions for kids K-12. In 2019, they hired my agency client to bring all four competitions under a common theme: space.
The agency was hired to create an overarching theme name and narrative to build a cohesive brand around the year’s events. And I was hired by the agency to help make all of that happen.
I named FIRST Launch, created the tagline All systems go, named the two competitions Rover Ruckus and Destination: Deep Space, and wrote the narrative that was ultimately used as a base for this ad and other marketing around the events.
I’m pretty proud of how it all came out. (Also, please note that this was done before Neil DeGrasse Tyson became possibly creepy.)
Produced by Lucasfilm to announce the theme for the 2020 FIRST competitions, this video features the background narrative I wrote to pull all four games into one cohesive story.
I wrote the narrative thinking it was just background material–-with no idea it would be used as a video script, and DEFINITELY no idea that my words would be read by LUKE FREAKIN’ SKYWALKER.
Still pinching myself over this one.
This pilot educational program was recently created by Dell Ireland, and I’ve been involved in content almost from the start. It’s still very new and definitely a work in progress, but the home page content all came from me and the video there was also written and voiced by yours truly.
Coming soon: Better course descriptions and some fun career infographics!